Stop Distraction Dominoes

by | Jun 4, 2019 | Uncategorized

Hmmm conversions drop here so *DING*. Maybe if we try a *DING*. I just had a great idea what *DING*. Oh it’s an email from HR. I’ll fill the form now. *10 minutes later*. Hmmmm what was I working on? *15 minutes later* Maybe if we try a *DING*.

We’ve all been there. We’ve been focused on important work only to be interrupted and subsequently distracted by email. Compounding on the time the distraction takes is the time it takes to get focused again. It seems the time it takes to get focused again, is about the time that it takes for another distracting email to come in.

It is one thing to ignore non relevant email. We all get bombarded by newsletters, updates and notifications from other sites. But what is really dangerous is when work related email comes in. But it is email that is either not immediately relevant, or is not from a direct superior that needs to be contained for a better time. However at the same time, that email from superiors or relevant email needs to be available immediately.

Labor costs are the greatest expense of virtually every company. In established companies payroll is usually more than 30% of revenue and maxes out at about twice that. In a number of prominent startups payroll was more than 100% of revenue. Salesforce at one point in time spent 600% of its revenue on payroll.

The point being that payroll is the area of greatest expense. So, if there is one place to make overnight improvements, labor is the most efficient area. The reason labor is the highest expense is because it is supposed to be a productive investment. Employees are hired on the premise that they will produce more value than they consume. However a slew of obstacles stand in the way of that productivity.

Distraction is the greatest threat to workplace productivity. Those interruptions that lead from one distraction to another. Particularly when the distraction feels work related. Especially for people in charge of projects or people, email plays a central role in their job. The problem isn’t necessarily the time spent on email–because email is frequently necessary. The real trouble comes from the distraction of notifications. We’ve all been around people who get dinged at least once a minute during workdays. Those notifications interrupt speech and thought alike. While they may seem easy to ignore,each of those dings has the potential to send peoples’ train of thought cascading off the rails.

Worse yet, is when frequently those dings inspire action. We call it distraction dominoes. It starts with a notification. You glance down at your phone. The subject line isn’t of actual importance. But since you looked you might as well read the message. Then from there you look something up that was referenced in the email. But the first site didn’t really explain it so you look at another. Then something catches your eye and you check that out. Before you know it you’ve spent an hour distracted from the work you should be doing. But you don’t feel like this is bad behavior because it started from a work message.

Enveloperty addresses the issue of email attention dominoes by employing a framework that requires your permission in order for someone to email you. So only those you explicitly want to email you, can. Thus, devastating spam and removing it from the situation entirely. Furthermore, of the people you allow to email you are sorted into folders based on priority. This way distractions are limited to truly urgent messages.

This concept is all well and good, but falls flat if improperly executed. Which is why Enveloperty is not just frictionless, but also filterless. Filters are only as good as the people who build them. So unless the developers are able to accurately predict and account for every nuance. The filters will fail in certain scenarios. Which is why Enveloperty has no filters. Instead we give you functionality to efficiently sort entities on your own. With this breathtakingly flexible triple sorting mechanism, the idea is you will able to handle virtually every odd situation that comes your way.The first sorting mechanism is the unique addresses. Unique addresses that are grouped together are called personas. You can have any ratio you want.A 1:1 ratio would be giving someone their own address like So you always know when you get an email to that address it’s coming from John Doe.A 1:some ratio would be like giving an address for a select group like your lawyers such as So if you receive an email to that address you know it is either from one of those lawyers, or it is in regards to them.A 1:many address would be like Where you publish that address on your promotional material you hand out or list it on digital material in targeted at the Defcon conference crowd. This way you can appropriately attribute leads.

However unique addresses would still be unusable without our next sorting mechanism, folders. Folders contain messages grouped by priority or relevance. By default, you are given three folders based on priority, but you can always create your own to suit your system.Quarantine is for the email you still need to receive, but have no intention of viewing regularly.Triage is the default folder for new personas. You won’t receive notifications for email coming into the triage folder. Messages in the triage folder can be reviewed later at a convenient time. Finally, inbox is the folder for your high priority email. You will receive notifications for new email in the inbox. In essence every email that comes into inbox should be read immediately because it is so important.

Unlimited custom folders can be created based on your own sorting workflow. Some popular uses are for shunting senders who send large volumes of email that can’t just be outright blocked such as uptime alerts or build alerts. We have a folder just for these alerts so we can easily view the alerts in order. But the volume of alerts doesn’t jam the default priority folders. A Slack/messaging folder is also popular. So if you have time to check messages you can check that folder with a click of a button, but otherwise aren’t bothered with the associated avalanche of messages.

Another use of custom folders is to group a variety of relevant personas into one easy-to-view folder. We assign all of our legal personas into one folder, and all of our accounting personas into another. So when a situation occurs where we need to view all the correspondences from various legal parties, with one click we can see it all without having to bother with search.But truly the coolest implementation is still out there yet to be discovered. These sorting mechanisms really revolve around a name and that’s it. So essentially any sorting system you can think of that revolves around names is perfectly valid–even if we never conceived of our system being used that way. And given the decentralized nature of our architecture, building out additional functionality is remarkably easier than any other system we know of. So we can continue to quickly iterate on our design to suite customers uses while maintaining backward compatibility.

To reclaim your inbox is to reclaim your attention. To reclaim your attention is to reclaim your time. Your time is as valuable as your salary reflects. But no filter will ever be even comparable to the sophistication of you. So we empower you with the tools to efficiently replace filters.